Building an Annual Giving Campaign: Third Thursday Recording

In this virtual Third Thursday session, held on July 20, watch to learn about the steps to building a successful annual giving campaign for your organization.

Lead by Ann Bolton, Virginia Tech’s director of annual giving, you’ll learn about the importance of annual giving, how to build a foundation of donors, how to create a schedule that makes sense for your organization, and how giving day can fit into your efforts. Ann will share how small, consistent efforts throughout the year can pay off in the long run.

Ann Bolton joined Virginia Tech’s annual giving team in October 2019 as the associate director overseeing broad-based campaigns. She became director in June 2021 and now oversees all campaign types, including Giving Day. Prior to joining the Virginia Tech team she spent more than a decade working at Penn State in alumni relations and annual giving.

You can find all past recordings and materials from Third Thursday sessions on our Nonprofit Resources page.

Have a suggestion for a Third Thursday topic? Want to receive notifications for upcoming sessions? Reach out to Lindsey Gleason at or 540-381-8999.

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